Stands that turn
presence into results

Throughout its journey, Cactus found in Estelar a partner that could keep pace with the brand's evolution in Brazil and abroad. With each new project, the partnership grew in scale, taking on new challenges and establishing a consistent presence at the industry's leading events.

One of the milestones of this journey was SBC Summit Rio, where Estelar developed a 36 m² stand and an 18 m² meeting room. Little more than a month later, the partnership took on a new dimension with the creation of a 264 m² stand for the São Paulo edition. In the short interval between the two projects, Estelar addressed highly complex requirements with the agility and consistency that would come to define this partnership.

From that moment on, the visual identity developed for Cactus began to guide the projects that followed, establishing a consistent visual language that accompanied the brand's evolution and its presence across different markets.

Today, the partnership spans projects across São Paulo, Rio de Janeiro, Lima, London, Lisbon and Barcelona, along with the planning of future activations in strategic markets. More than designing event spaces, Estelar supports the brand's evolution, turning accumulated knowledge into ever more consistent experiences – whatever the country or the scale of each project.

Pushfy, a CRM company, had never taken part in a trade fair. Its debut in 2026 would take place at BiS SiGMA São Paulo – a pavilion dominated by established iGaming brands, with strong market presence and robust budgets.

Estelar's response was architecture as strategy: a two-story stand with a mezzanine, increasing the brand's visibility across the exhibition floor. Behind the visual impact, specialized engineering, with a structural project developed to support the solution with safety and technical compliance. Complete coordination of the delivery, from architecture to operations.

Spaces and services were planned to turn visibility into relationship – hospitality, qualified interaction and consistency at every touchpoint.

At its first-ever trade fair, Pushfy earned immediate recognition. The client expressed high satisfaction with the delivery, especially for the attention to detail and the quality of the team's service.

The partnership between Estelar and Citrosuco began before the creation of evera brand. Over the years, the company entrusted Estelar with corporate events, internal gatherings and strategic experiences such as Votorantim Hub, Safra and Innova — the first event ever held at one of the company's farms.

In 2019, the partnership gained an international dimension with Anuga, in Germany. After the pause imposed by the pandemic, Estelar returned to support the group in internal communication events as well as market-facing fairs and activations, following different moments of Citrosuco and evera. Throughout this journey, Estelar works in partnership with DePandas, bringing together complementary capabilities to meet the client's different demands in an integrated way.

More than delivering projects, Estelar became part of the organization's evolution. Over more than seven years of partnership, it navigated changes of presidency, leadership and business priorities – maintaining the continuity of the relationship and building deep knowledge of the group's culture, challenges and goals.

It is this combination of trust, consistency and long-term vision that turns every new project into another chapter of a partnership built to evolve with the client.

Consistency is also a competitive advantage. When a brand evolves, every experience must reinforce the same strategic direction – whatever the country, the event or the moment in the business.

For nearly three years, CyberBetx has entrusted Estelar with managing its presence across the sector's leading international events. More than developing stands, we conduct the brand experience consistently across different countries, coordinating a complete operation that brings strategy, execution and hospitality under a single leadership.

This partnership evolved alongside the operation, and trust grew stronger at every stage. One of the milestones of this journey was the transition from Big Gaming to CyberBetx, when Estelar was responsible for turning the new positioning into a consistent experience at the company's leading international events – ensuring the new identity was introduced with consistency, recognition and impact.

Today, Estelar's work goes far beyond stand architecture. We coordinate local suppliers, production, gifts, uniforms, hostesses, catering, beverages, guest logistics, transportation, side events and the entire operation required for every event to happen at the same standard of excellence, whatever the city.

With projects delivered in London, São Paulo, Malta, Barcelona and Rome, this partnership demonstrates Estelar's ability to orchestrate complex international operations – turning accumulated knowledge, planning and trust into consistent experiences for expanding brands.